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Navigating social media as an architect or designer


Social media has been a stable mate in many people’s lives for some time now. It has become ubiquitous for both personal and professional use, and in countless ways has helped fuel many businesses. But with new platforms frequently popping up, it can sometimes feel like a jungle out there. So how do you know which platforms to jump on and what exactly to say? It can certainly feel overwhelming.

There are plenty of things to take into consideration, one being that architecture and design easily lends itself to the more visual, image-based platforms like Instagram and Pinterest.

There are a gamut of designers and suppliers in Australia who have been using these channels effectively which you can take inspiration from.

Mim Design Studio has gathered an enormous following on Instagram. Sharing a range of beautiful projects, details, behind-the-scenes and mood boards. Followers go on a journey with the studio and get a glimpse into the entire design process. They also successfully utilise Pinterest to share different typologies and rooms, even sketches!

Another design studio that uses Instagram effectively, but in a slightly different way is Fiona Lynch Design. Followers get to travel with the designer, seeing her inspiration as well as the final result of finished projects.

From the supplier side of things, Cult design use impeccably styled shots of furniture and products, appealing to anyone with a discerning design eye.

This is all just the tip of the iceberg when it comes to a social media strategy for your architecture or design practice.

Still not sure how to tackle it? Join the SMK Architecture + Design: Social & Digital Excellence half day workshops in Melbourne and Sydney.

Half Day Workshops

Sydney 27 October

Melbourne 28 October

8am – 1pm
Early Bird Offer $395 + gst (save $100, expires 7th October)
Light refreshments and morning tea included

Book Sydney | Book Melbourne



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