Tag: business of architecture
ADR chats to social scientist and founder of Hatch Analytics, Monica Parker, to find out how human behaviour plays a role in design.
To produce a monograph or not, that is the question... Stephen Webb and Christon Batey-Smith debate the pros and cons with Stefan Mee.
In businesses with high-value audiences and long sales cycles, content marketing is one of the most powerful forms of reaching an audience and influencing its perception of a brand. But for the clients, stakeholders and owners in the architecture industry, it need not - and indeed, should not, be limited to blogs and social media posts.
In this issue of AR, Cate Cowlishaw, head of business at Bates Smart, talks about selling your work, Simon Nelson provides some tips on how to construct and develop a business plan and PR specialist Sharyn Lowe explains how and why the industry needs to utilise PR.
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