The Sydney café embraces its original Heritage fabric, including English-style common bond brickwork and decorative timber battens, elements that are enhanced by natural and classic materials such as timber, marble, zinc and steel.
“Currently all the indoor play experiences for kids are pretty feral. Everyone’s on red cordial, running around, there is screaming and lots of noise. They’re high octane. Manic is probably a good word for it. So the client had this idea for creating a new kind of experience that would be different. Pretty much the antithesis of the current model.”
In businesses with high-value audiences and long sales cycles, content marketing is one of the most powerful forms of reaching an audience and influencing its perception of a brand. But for the clients, stakeholders and owners in the architecture industry, it need not - and indeed, should not, be limited to blogs and social media posts.
West Australian builder Phil Kelleher plugs MEZZANINE into what powers one of Australia's most celebrated homes - the Yallingup home.