Tag: business
ADR talks to Sharyn Lowe ā€“ managing director of Flaunt Media and Marketing. Lowe manages the PR for many clients in the art, architecture and design sphere, and discusses her love of design, how architects and designers can market themselves better, and who she has her money on as the next big thing in Australian design.
In businesses with high-value audiences and long sales cycles, content marketing is one of the most powerful forms of reaching an audience and influencing its perception of a brand. But for the clients, stakeholders and owners in the architecture industry, it need not - and indeed, should not, be limited to blogs and social media posts.
There's an allure of being the boss that promises complete artistic control and the ability to pick and choose projects at will. In reality, this is seldom the case, and it's not so much starting a practice as it is starting a business.
When Ken Shuttleworth left Foster and Partners after 30 years to start his own practice, he worried that he might make a pig's ear of it. But he went ahead and did it anyway...
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