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Shaw Contract’s new reFrame collection allows for subtle or dramatic colour play

Shaw Contract’s new reFrame collection allows for subtle or dramatic colour play


Flooring company Shaw Contract has introduced a new collection of woven luxury vinyl tiles (LVT) that transform spaces with a convergence of tonal gradations and colour.

Called reFrame, the collection of 9x36in sized tiles was created by The Shaw Contract Design Studio, which developed a visual with a tonal, fade-out effect, using colour transitions with the intention of creating a soothing yet impactful environment.

reFrame collection

The design team was interested in a “tighter weave visual” with an ombré appearance and unexpected shifts in colour.

“No longer intrigued by commonly used flat colours and hues, designers are seeking gradients to create energising, new colours,” explains Reesie Duncan, design leader for Shaw Contract.

“reFrame embraces this shift, inspired by ombré textiles, where gradients read as a single colour in a range of depth and tone.”

reFrame collection

Tonal gradations can be soft and ethereal and also bright and bold. While the collection contains numerous neutral colours for a more subdued aesthetic, reFrame also incorporates bright hues using bursts of teal, green, red, blue, and yellow to refresh and enliven interior spaces.

The collection is manufactured on a Jacquard loom that celebrates the inherent beauty of a woven textile. This intentional design delivers colour in both a bright and understated way and provides the ability to create scale with subtle movement in the visual.

reFrame collection

Designers can mix and match the palette of 12 colourways to create visual cues for zoning, brand an environment or shape wayfinding.

reFrame also has an Exoguard Quartz Enhanced Urethane finish that prevents fraying and creates a barrier that stops spills and dirt from penetrating the woven fabric, allowing for easier cleanup.

Find out more about the collection here.


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